Professional Wedding Planning.
Completely Free.
Yes, really. Get a dedicated wedding planner, vendor coordination, and day-of management — all at no cost to you.
See How It WorksWedding Planning, Reimagined
Watch how Something Blue is changing the wedding planning industry — and why it's free for couples like you.
What Does a Free Wedding Planner Do?
Full Planning Services
$0
Vendor Sourcing, Booking & Management
- ✓Vendor recommendations curated for your style and priorities
- ✓Assistance with vendor outreach, comparisons, and selections
- ✓Contract review and guidance prior to booking
- ✓Ongoing vendor communication and coordination after booked
- ✓Acting as the primary point of contact for all vendors
- ✓Final vendor confirmations and timeline distribution
Timeline Creation & Management
- ✓Creation of a custom wedding timeline
- ✓Ceremony, reception, and vendor-specific timelines
- ✓Timeline coordination with vendors, venue, and key participants
- ✓Revisions and refinements as details evolve
- ✓Distribution of timelines to vendors, wedding party, and family
Floor Plan Management
- ✓Collaboration with venue and rental teams on floor plans
- ✓Create a room that feels intentional and flows perfectly
- ✓Mood board and table layout guidance
Planning Timeline
- ✓Custom checklist made by couple and planner
- ✓Recommendations on when to book vendors
- ✓Timeline to send invites
Day of Coordination
- +Up to twelve (12) hours of on-site wedding-day support
- +One (1) additional planner for up to two (2) hours of setup assistance
- +Complete execution and management of the wedding-day timeline
- +Serving as the primary point of contact for all vendors
- +Assisting with event breakdown and cleanup
- +Ensuring all rental items are properly packed and ready for return
- +Organizing and securing leftover food
- +Packing and safeguarding the wedding cake
How We Do It
100% Virtual Planning
We plan entirely online, making the process seamless, flexible, and accessible from anywhere.
Built Around Your Schedule
Our planners meet with you when it works best for you—including evenings and weekends.
A Proven Planning App
Everything lives in one organized, shareable platform—timelines, contracts, budgets, inspiration, and guest lists.
Trusted Vendor Connections
Our strong relationships with top vendors help us bring your vision to life smoothly.
All Payments in One Place
Vendor fees are processed directly through our app for clarity and convenience.
Detail-Driven Execution
We obsess over the little things so nothing falls through the cracks.
How Is This Actually Free?
Great question. Here's the honest answer:
We partner with trusted wedding vendors — photographers, florists, caterers, DJs, and more — who pay us a referral fee when you book their services. This is similar to how travel agents work.
What this means for you:
- You pay the same price you'd pay booking vendors directly
- You get professional planning guidance at no additional cost
- We only recommend vendors we've personally vetted
- There's no pressure — you're free to book whoever you choose
Our success depends on your wedding being amazing, so our interests are perfectly aligned with yours.
From Engaged to Married
Sign Up
Create your free account and tell us about your wedding vision, budget, and timeline.
Get Matched
We'll connect you with a dedicated planner and curate vendor recommendations tailored to you.
Plan Together
Work with your planner to book vendors, manage details, and bring your vision to life.
Celebrate
Enjoy your wedding day while we handle the coordination. You focus on the love.
Frequently Asked Questions
Is Something Blue wedding planning really free?
Yes! Our core wedding planning services are completely free. We partner with trusted vendors who compensate us when you book their services, so you get professional planning at no cost to you.
What's included in the free wedding planning service?
Our free services include: personalized planning consultations, vendor recommendations and coordination, timeline and logistics management, budget guidance, and day-of coordination at our partner venues.
Are there any hidden fees?
None—because we tell you everything upfront. Our wedding planning services are completely free, and the only cost you'll encounter is a standard processing fee (around 5%) when paying vendors through our app, Sixpence. This fee is industry standard for secure payment platforms and helps cover transaction processing, fraud protection, ongoing software development, and all the tools that keep your wedding planning organized in one place. You'll always see the exact total before confirming any payment.
Do I have to use your recommended vendors?
Not at all—but we think you'll want to. Our planners have worked with every vendor in our network and can personally vouch for their quality. That said, you're always welcome to bring your own. You can even add outside vendors to Sixpence so everyone stays coordinated in one place.
What areas do you serve?
We currently serve couples planning weddings in Utah. We are excited about expanding soon!
Ready to Start Planning?
Join hundreds of couples who are planning their dream weddings — for free.
Create Your Free AccountNo credit card required. No obligations. Just free wedding planning.